December 2009
Beginner
224 pages
4h 3m
English
Content preview from The Truth About the New Rules of Business Writing
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Truth 44. Fliers are easy all-purpose promotional tools
You may write fliers to promote your business, a new product, a special sale, an event, or even yourself. You may want to get word out that you’re available as a speaker, for example; or you may need a one-pager to hand out if you’re giving a presentation or exhibiting at a convention. Fliers are an easy and inexpensive promotional tool.
Fliers can be produced on paper and distributed by mail, at conferences and events, or even door to door. They can also be distributed electronically, as an e-blast. An e-blast can be sent out from a Web host or through a company that specializes in doing this. If you work on your own, you can probably send out e-blasts through your own e-mail Internet ...
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