Chapter 1. deciding what to do

deciding what to do

“After exhaustive research, innumerable high-level meetings, and a lot of hand-wringing and soul-searching, we’ve decided to stampede.”

don’t miss ...

  1. Tell me: Why do you need a web site?

  2. How to write a mission statement

  3. Setting measurable goals

  4. Action section: What will you do with your site?

  5. 4 steps to defining your site’s features

  6. Action section: What features will your site include?

The first step in creating a web site is the most important and perhaps the most difficult. You have to decide what to do. It’s not enough, you see, to know you need a web site. You have to think about why.

Too often, companies ...

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