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The Unusually Useful Web Book
book

The Unusually Useful Web Book

by June Cohen
May 2003
Intermediate to advanced
408 pages
13h 3m
English
New Riders
Content preview from The Unusually Useful Web Book

Chapter . take action! writing a plan

take action! writing a plan

“Look, we just raised $18 million in venture capital, so take the damn shovel.”

 

“Well-begun is half-done.”

 
 --Aristotle

why bother writing a plan?

It’s astonishing to me just how many web sites get started without a clear idea of goals or priorities, not to mention business models. You hear it all the time: Companies announce web initiatives without specifying what’s being built, hire designers without telling them what to design, plan launch parties without knowing what will launch. Honestly, it’s a wonder anything gets built at all.

Note

No matter how pressed you were for money or time, you’d never break ground ...

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Publisher Resources

ISBN: 0735712069Purchase book