Chapter . take action! writing a plan

take action! writing a plan

“Look, we just raised $18 million in venture capital, so take the damn shovel.”

 

“Well-begun is half-done.”

 
 --Aristotle

why bother writing a plan?

It’s astonishing to me just how many web sites get started without a clear idea of goals or priorities, not to mention business models. You hear it all the time: Companies announce web initiatives without specifying what’s being built, hire designers without telling them what to design, plan launch parties without knowing what will launch. Honestly, it’s a wonder anything gets built at all.

Note

No matter how pressed you were for money or time, you’d never break ground ...

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