Chapter . take action! writing a plan
“Well-begun is half-done.”
why bother writing a plan?
It’s astonishing to me just how many web sites get started without a clear idea of goals or priorities, not to mention business models. You hear it all the time: Companies announce web initiatives without specifying what’s being built, hire designers without telling them what to design, plan launch parties without knowing what will launch. Honestly, it’s a wonder anything gets built at all.
No matter how pressed you were for money or time, you’d never break ground ...