Chapter . take action! writing a plan

take action! writing a plan

“Look, we just raised $18 million in venture capital, so take the damn shovel.”


“Well-begun is half-done.”


why bother writing a plan?

It’s astonishing to me just how many web sites get started without a clear idea of goals or priorities, not to mention business models. You hear it all the time: Companies announce web initiatives without specifying what’s being built, hire designers without telling them what to design, plan launch parties without knowing what will launch. Honestly, it’s a wonder anything gets built at all.


No matter how pressed you were for money or time, you’d never break ground ...

Get The Unusually Useful Web Book now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.