September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 8. Reasons Why Companies Don't Use Social Media
NO MATTER HOW many times I sing the praises of social media, no matter how many case studies I present, company reps always give me an excuse of why they can't jump in. They say they have no time, there is no ROI (return on investment), they have no control, or there is no geographical boundary if they are local.
If you say you have no time to listen and to talk with people in your marketplace, then you are saying that you have no time for your customers. You need to make time to be in that conversation. If you believe business is built on relationships, then what could possibly be more important?
Return on investment (ROI) is one of the lamest excuses that I hear all the time. Most old-school salespeople could never calculate their efforts in ROI in the first place. I ask them what their ROI is on the networking event that they drove to last week or the conference that they just attended to see their current customers. It is more ROR (return on relationships) and, truthfully, that is really hard to calculate.
A classic move is to want to control the message. Company reps are used to having to go through multiple layers and approvals before being released to the public via a news chain. The funny thing is that they never had control even before social media. It is just that now people have a voice that can be heard.
Local businesspeople say that social media is fine for someone like me who has borderless clientele but no good for ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.