September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 49. Viral Marketing
VIRAL MARKETING HAS many names. You can have a code name for it called Buzz. It can be WOM, which stands for word of mouth. It can be called pass-along rates. It goes out there and it gets watched. It goes out there and it just goes and grows. It's the art of having other people tell their friends about you.
You can call it whatever you want. Going "viral" is what we all want, right? How about if I told you a way to get hundreds, thousands, or millions of people to talk about you? I have a little bit of an ego myself. I dig that. I like people doing that, talking about me and what I do. That's what we want; that's the whole goal. How do we get people to feed the system, to be a part of our community?
People say the term viral marketing a lot. They say things like, "Oh, I had a virus last month on my computer. I don't want to learn this, Scott. It was wicked. It said it was the anti-virus '09 and it screwed everything up." Viral marketing has nothing to do with viruses. Viral simply means when a host person gets it out there and it spreads. Now one of the dangers with this kind of marketing is that once it goes, you can't stop it and we'll talk all about that and what's horrible about not being able to stop it. Viral marketing is pretty basic. It does not matter what kind of method you use, whether it is YouTube or "micro viral" like we find on Twitter. It doesn't matter what the medium is. There are four secrets to successful viral marketing that we talk ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.