September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 41. Why Being a Work-at-Home Mom Is Bad for Business
BEING AUTHENTIC AND transparentwithyourbusinessisagreatidea. But what happens when we reveal too much about our business in our materials? Claiming to be a work-at-homebusiness owner or— even more popular—a work-at-home mom can actually hurt more than it helps your business.
I've had people argue the point. They say that "this is what I am" and they do not want to hide the fact that they are a parent or work from home and that is just fine. I don't have an issue with your being a work-at-home person at all. The issue that I have is that it does not really come down to "what you are"; it is about how your potential market will perceive you.
There is an exception. If your market is other work-at-home parents, then saying you are one as well can be a great thing and it can work in all of your marketing materials. But outside of that market, claiming that you work from home, especially if you have children, can give people the perception that they may not be your priority as clients.
I am a work-at-home dad myself, so don't get me wrong. The majority of my clients are virtual, so I do my consulting work over the phone, online, or by going to a location to meet in person. I really have no need for expensive office space, fancy leather chairs, or a nameplate.
But nowhere on my bio on my web site will you see that I work from home. I leave it out purposefully, because it would then be open for interpretation by potential clients, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.