September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 52. Lush
SALESPEOPLE ARE SO important. They need to be engaging with potential customers not just by taking money from people ready to buy right now. Salespeople are the front lines. The foot soldiers. The retail associate is the person who is your most frequent point of engagement with your potential customers. They are marketing every single day to people on behalf of your company. They are the most important people in your UnMarketing cycle on a daily basis and yet they are the number one reason sales are lost.
To prove this point, I hopped into undercover mode again and went to one of my local malls to see who would care that I was in their store. It was a Tuesday afternoon, a dead time in retail, so I wouldn't get lost in the crowd. I walked into 20 different stores and felt the same every single time. Unwanted, interruptive, and a general pain to the workers who were trying to get important things done like stocking shelves, chatting with each other, or working on their "stink eye" look.
And then there was Lush.
I noticed this soap store on steroids, because I caught a whiff of it 50 feet away. I really had no need to go into it, because I'm a guy and buy my soap by the truckload in bulk, using it occasionally. But I went in, wanting to round out my day of uselessness of trying to prove that a store could get it right.
As soon as I walked in, I knew I had found that mythical place. Jessica perked up as soon as I walked into the store and greeted me like along-lost friend. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.