September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 43. Idea Creation
AS MODERN BUSINESS owners we tend to become overwhelmed by all the methods of information delivery available to us and forget the biggest point of them all. No matter how many new ways exist today to deliver content, it's the content itself that matters most. Remember the saying "content is king." If you do not have great content it does not matter at all how you deliver it.
So how do we create quality content? It's simple. You can start with just a basic idea and turn it into an entire series of content. Write down right now the biggest problem you solve for your customer, the pain that you heal from your marketplace. If you are a chiropractor that means you relieve physical pain, if you are a financial planner then you relieve the pain of money problems down the road for your clients, and if you're a TV repair person, well, then you solve the problem of my television that isn't working. Anyone in any type of business can create content around marketplace pain.
Let's take the example of the TV repair person. Simply by coming up with a top five list for your marketplace, you can start down the road of separating your company from your competition. By providing useful content, you go from being a service provider with a ton of competition to an expert in the industry. I would only call a TV repair person when my TV is broken, but I can learn from an expert in the TV business at any time. It changes my opportunity to engage with you from only during those critical ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.