September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 13. The Game Has Changed: Immediacy and Relevancy
ALONG WITH THE explosion of social media comes a change in power. One person calling your customer service line to complain may not have much impact in your mind, but throw in a handful of people with the same problem, an influential blog or two, and a Twitter army, and you have a good old-fashioned revolt on your hands.
Nothing defines this more than when Motrin decided to launch a new ad campaign around "Motrin Moms." It was a little edgy, a bit shortsighted, and missed the mark. The ad was trying to say that carrying a baby in one of those side-saddle-shoulder harnesses was done because it looks trendy, but because it also hurts, you should take Motrin!
The company released the spot on its web site on a Friday in late 2008. I'm sure the company reps gave a round of high-fives to each other[39] and off they went for the weekend. And then the baby-poo hit the fan. Moms who watched the commercial got offended[40] and started to talk about it. On blogs, on Facebook, and on this up-and-coming micro-blogging site named Twitter. I did not want to be the guy who showed up at the office Monday morning to the 20,000 e-mails that were awaiting Motrin in response to its new campaign.
Here was a billion-dollar pharmaceutical company versus a bunch of moms. In the old days, big-pharma wins. Company reps send a few coupons in the mail to irate callers, and that's the end of it. But now, everything is immediate and everyone's voice is relevant. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.