September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 40. Best Sellers
THERE IS NO better way for an author to get clout than to have a best-selling book.[110] The term "best seller" makes you sound like kind of a big deal. It helps get you speaking engagements, consulting contracts, not to mention sell more copies of the book. It's the publishing industry's version of social proof. When someone reads or hears that a book is a best seller, then that person believes that thousands of people have tested it out and validated that it's good. But in many cases that never happened.
I'm not going to get into the old way of getting around the best-selling system, which was made popular both in the publishing of books and music with mass quantities of the product bought by the publishing house or label themselves to hit the bestseller list, just to be returned after the period had ended.
What I want to cover is the new way to screw the system— let's call it fake best seller 2.0. Amazon has a huge amount of clout in the world today and their best-seller list updates hourly if not more frequently. One unruly author figured out that if he sold a small amount of books in a short amount of time the book could temporarily hit a best-seller list on Amazon, and then the author could claim that the book is a best seller.
So then the avalanche started. Authors created best-seller programs where they focused on selling as many books as possible in as small a window as possible, rather than spending months focusing their promotion to hit the New York ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.