September 2010
Beginner to intermediate
256 pages
4h 39m
English
Content preview from UnMarketing: Stop Marketing. Start EngagingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 12. HARO—Platforming Example
NO ONE ILLUSTRATES the social media platforming concept better than Peter Shankman, who runs the very popular newsletter Help a Reporter Out (or HARO as it's known).
While running the Geek Factory, Inc., Peter wanted to find a way to connect journalists with sources outside of his client roster. He picked Facebook as his initial platform and created a group called "Help a Reporter Out" where he would send out requests he received from journalists for sources about a variety of topics. This wasn't anything new because there were a few services out there that did it. The difference was that he was doing it for no charge. Knowing what could happen if he built up the platform, he wanted to build a wild community of fans and subscribers. It soon outgrew the Facebook group setting and he turned it into a newsletter style at www.helpareporter.com. Three times a day (morning, afternoon, and evening) he sends out a listing of journalist requests for experts in every topic in the world, it seems.
With more than 100,000 sources subscribed (including myself), Peter has built a huge supportive list. He protects the integrity of the list like a rabid wolf, letting it be known that if anyone misuses the requests for information by spamming reporters, he will not only remove them, he will out them to the list. I remember the first time I read this, I actually said, "Yeah!" When was the last time something you wrote in your newsletter made a reader yell "Yeah!"? ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.