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UnMarketing: Stop Marketing. Start Engaging
book

UnMarketing: Stop Marketing. Start Engaging

by Scott Stratten
September 2010
Beginner to intermediate
256 pages
4h 39m
English
Wiley
Content preview from UnMarketing: Stop Marketing. Start Engaging

Chapter 56. The UnEnd

SINCE THIS IS the "UnBook," what would the UnEnd be?

Shouldn't this be the opposite? Should this be the beginning chapter? Or a choose-your-own-adventure-style book? Send an e-mail to and sign up for the UnArmy, the awesometastic book-owner list so I can send you new sections, videos, and calls-to-action. Oh, and Vegas parties, too, which is the best reason to join.

Let's start a conversation. Say hi on Twitter @UnMarketing or use the hashtag #UnBook to share in the discussions. Find out how others are using the concepts you've just read to better engage with your market and grow your business.

Every day I see examples of the good and bad that companies do. I have the honor of meeting people who believe that good actions mean good business. A few months after first meeting him, I had the pleasure of returning to the Wynn to meet Wes in person, this time to thank him and to see the genuine smile on his face, his humbleness, and the look of true fear in his eyes when I told him I would be opening this book about him.

The UnEnd

This is going to be fun.

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Publisher Resources

ISBN: 9780470617878Purchase book