August 2021
Intermediate to advanced
272 pages
7h 43m
German
book
Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First Ära
by Marco Hassler
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Über den Autor
Marco Hassler hat Betriebswirtschaft an der Universität St. Gallen studiert und arbeitet heute als Senior Principal Consultant bei Merkle, einem führenden Dienstleister für datengetriebenes Customer Experience Management. Er berät Großunternehmen beim Einsatz von Marketing-Technologien und Daten für ein erfolgreicheres Marketing und ist auf die Themenbereiche Marketing Automation, Customer Experience und Digital Analytics spezialisiert.
Seit über 20 Jahren befasst er sich mit digitalen Themen wie Digital Marketing und Web Analytics. Über lange Zeit war er Mitinhaber der Digitalagentur Namics und hat deren Auf- und Ausbau im deutschsprachigen Raum mitgeprägt. Seit 2008 ist er bekannt als Autor des Buches »Digital und Web Analytics« ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.