August 2021
Intermediate to advanced
272 pages
7h 43m
German
book
Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First Ära
by Marco Hassler
Content preview from Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First ÄraBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 2: Customer Centricity leben und anwenden
Was hat Ozzy Osbourne mit Prinz Charles gemeinsam? Außer dass sie aus England stammen, reichlich wenig, werden Sie jetzt vielleicht denken. Tatsächlich sind beide aber im Jahr 1948 geboren, leben in zweiter Ehe, haben zwei Kinder und sind vermögend. Auch mögen beide Hunde und verbringen den Winterurlaub gerne in den Alpen – so jedenfalls haben es Marc Stickdorn und Jakob Schneider (2012) in ihrem Standardwerk »This is Service Design Thinking« recherchiert.
Werden sie aufgrund dieser Gemeinsamkeiten die gleichen Probleme, Motivatoren und Bedürfnisse haben? Fühlen sie sich von den gleichen Inhalten und Botschaften angesprochen? Wohl kaum. Genau so haben sich Marketer aber über Jahrzehnte hinweg ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.