August 2021
Intermediate to advanced
272 pages
7h 43m
German
book
Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First Ära
by Marco Hassler
Content preview from Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First ÄraBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 11: Mit Nurtures, Automatisierung und KI zu »Marketing on Steroids«
Wie prägen sich die Paradigmen Inbound-Marketing, Always-on, Kundenzentrierung und Micro-Moment Journeys nun in einem Marketingprogramm aus?
Am Ende des Tages geht es darum, mit dem Nutzer entlang seiner Journey eine vertrauensvolle Beziehung aufzubauen, auf seinen individuellen Bedarf die geeigneten Informationen bereitzustellen und das aufgebaute Vertrauen bis zu seinem Kaufentscheid aufrechtzuhalten. Im Kern ist dies der Ansatz, den »Lead Nurturing« oder »Drip Marketing« versucht zu leisten. Lead Nurturing ist aus dem E-Mail-Marketing herausgewachsen, bei dem Nutzer fortwährend mit geeigneten Mail-Häppchen bespielt werden – bis sie in eine Kaufsituation gelangen. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.