August 2021
Intermediate to advanced
272 pages
7h 43m
German
book
Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First Ära
by Marco Hassler
Content preview from Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First ÄraBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 13: Den Erfolg messen und ausbauen
Für diejenigen, die sich bereits mit Data-driven Marketing befasst haben, gehört die Erfolgsmessung von digitalen Maßnahmen zu den Brot-und-Butter-Tätigkeiten und stellt grundsätzlich nichts Neues dar. Viele Vorgehensweisen dazu, wie zum Beispiel auch im Buch »Digital und Web Analytics« des Autors beschrieben (Hassler 2019), sind heute verbreitet und gut etabliert im Unternehmensalltag.
Trotzdem, die meisten dieser Messungen und Auswertungen werden immer noch kanalbasiert vorgenommen. Für People-based-Marketing-Maßnahmen ist dies jedoch nicht mehr ausreichend – und erschließt bei Weitem nicht das Potenzial nutzerbasierter Daten. Deshalb verwendet People-based Marketing auch für die Analysen und ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.