August 2021
Intermediate to advanced
272 pages
7h 43m
German
book
Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First Ära
by Marco Hassler
Content preview from Von Data-driven zu People-based Marketing -- Erfolgreiche Digital Marketing Strategien in einer Privacy First ÄraBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Kapitel 3: Customer Centricity für People-based Marketing
Was wäre People-based Marketing ohne Customer Centricity? Es würde dem Begriff »People-based« jedenfalls kaum gerecht werden können und wäre womöglich nur eine aus der Innensicht eines Unternehmens betriebene Form von datengetriebenem Marketing. Personas und Customer Journeys spielen daher eine wichtige Rolle auch in People-based Marketing – wenngleich sich die beiden Modelle nicht eins zu eins verwenden lassen.
Customer Journeys und Personas finden in der klassischen Konzeption von Kunden-Touchpoints ihre Anwendung, sei es in der Entwicklung von Produkten oder der Ausgestaltung von Interaktionsschnittstellen wie Websites oder Marketing-Maßnahmen. Bei Touchpoints, die über die Zeit und ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.