July 2011
Intermediate to advanced
486 pages
16h 38m
French
Content preview from Web Analytics 2.0Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
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Le meilleur des mondes des Web Analytics 2.0
Pendant des années, la mesure d’audience du Web, aussi appelée Web Analytics, a été clairement porteuse d’une promesse de révolution du commerce sur le Web. Pourquoi pas, après tout ? Vous pouvez mesurer chaque clic de chaque visiteur de votre site. Pourquoi ne pas en tirer avantage ? Malheureusement, la révolution a plutôt fait long feu. Cause fondamentale de cet échec, analystes et spécialistes du marketing avaient adopté une vision particulièrement restreinte des données Web, limitant celles-ci à de simples parcours de navigation ou clickstream (flot de clics). Dans ce chapitre, je plaiderai la nécessité de totalement repenser l’usage des données sur le Web. La stratégie Web Analytics 2.0 s’adapte ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.