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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

11

Principes de base pour devenir un ninja de l’analyse

Ce chapitre présente un ensemble de techniques que vous utilisez dans divers aspects de votre métier en tant qu’analyste.

Le but est simple : utiliser des approches bien rodées pour éviter de se noyer dans les données ou d’être bloqué par l’analyse.

Testées dans le monde réel, ces approches permettent d’identifier les éclairages le plus rapidement possible, généralement à l’aide de méthodologies simples. De plus, ces approches règlent des défis marketing de taille sur le Web.

Pour être un analyste ninja, vous avez besoin de ce chapitre.

Au sommaire

Le contexte est roi

Comparer les indicateurs clés de performance dans le temps

Au-delà du top 10 : ce qui a changé

Vraie valeur : mesurer les ...

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Publisher Resources

ISBN: 9782212410914