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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

14

HiPPO, ninjas et le reste du monde : créer une culture des données

Je termine l’ouvrage en traitant du sujet le plus difficile de tous : la culture.

Dans un canal contenant autant de données, les sociétés grattent rarement la surface pour se transformer en entités dirigées par ces données. Vous pouvez accélérer la transformation de votre société. Vous pouvez apporter des changements dans votre vie de tous les jours, dans la manière dont vous abordez les données, présentez les analyses, enthousiasmez vos pairs, communiquez et, oui, même dans la manière dont vous mettez les gens dans l’embarras.

Ce chapitre couvre des stratégies et des approches pratiques pour passer la dernière barrière qui est devant vous.

Au sommaire

Changer la culture de ...

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Publisher Resources

ISBN: 9782212410914