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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

3

L’univers impitoyable de l’analyse des flots de clics : éléments de mesure

Nouvelle approche Web Analytics 2.0 ? Reçue 5 sur 5. De beaux outils tout neufs ? Opérationnels. Prêt à vous lancer ? Sans problème !

Il est temps de commencer l’exploration de l’univers impitoyable de l’analyse des flots de clics au moyen des composants que sont les éléments de mesure et les indicateurs clés de performance, ou KPI (Key Performance Indicator).

Je ferai table rase de certains mythes, démonterai (délicatement) certaines méthodologies qui, si elles sont fortement recommandées, n’en restent pas moins inexploitables, et vous aiderai à mieux diagnostiquer les causes de performances médiocres.

Autrement dit, dans ce chapitre, vous allez commencer à affûter ...

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Publisher Resources

ISBN: 9782212410914