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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

6

Résoudre l’énigme du « pourquoi » : utilisation des données qualitatives

Lorsque je vais au supermarché, je ne m’attends pas à ce que les employés me reconnaissent ou qu’ils réorganisent le magasin pour moi. En revanche, lorsque je me rends dans un supermarché en ligne, je suis gêné de constater qu’à ma troisième visite, personne ne sait encore que je vis en Californie, ni ne me présente les articles qui sont en vente dans le magasin proche de chez moi.

Lorsque des internautes font des achats en ligne, leurs attentes sont différentes. Aussi votre stratégie Web Analytics 2.0 doit inclure au moins quelques méthodes d’écoute active de vos clients. Vous resterez ainsi parfaitement au fait de leurs souhaits et bénéficierez du contexte essentiel ...

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Publisher Resources

ISBN: 9782212410914