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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

8

Analyse de l’intelligence concurrentielle

Dans le monde réel, collecter de l’intelligence concurrentielle reviendrait à engager du personnel pour fouiller les poubelles de vos concurrents (c’est déjà arrivé !). Dans le monde virtuel, des montagnes de données sont à portée de main, des sites référents aux destinations, en passant par les mots-clés de recherche et les profils démographiques et psychographiques. Et même si c’est trop beau pour être vrai, une bonne proportion de ces données est bel et bien disponible gratuitement.

Les données d’intelligence concurrentielle peuvent améliorer radicalement votre processus de prise de décision : vous bénéficiez d’un contexte supplémentaire sur vos propres performances, vous pouvez explorer les tendances ...

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Publisher Resources

ISBN: 9782212410914