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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

13

La carrière Web Analytics

De toutes les carrières envisageables, c’est celle dans les Web Analytics qui offre les plus grandes perspectives d’avenir. En fait, les données se trouvent au centre de n’importe quel succès sur le Web. Et devinez qui se trouve au centre des données ? Le ninja de l’analyse.

Je crois que le Web va évoluer, le marketing en ligne et l’expérience client vont eux aussi évoluer d’une manière que l’on ne peut pas encore prédire. Pour alimenter cette évolution, nous avons besoin de personnes intelligentes qui peuvent donner du sens à la complexité des données.

Ce chapitre contient mes conseils pour entamer une carrière dans l’analyse, sur les choix disponibles et la manière d’identifier les personnes essentielles.

Au sommaire ...

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Publisher Resources

ISBN: 9782212410914