July 2011
Intermediate to advanced
486 pages
16h 38m
French
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Introduction
Avec cet ouvrage, j’ai un objectif simple, noble s’il en est : changer la manière de prendre des décisions grâce aux données récoltées sur Internet.
Depuis bien trop longtemps, nos campagnes marketing Internet relèvent de l’acte de foi. Et pourquoi pas d’ailleurs ? C’est exactement de cette manière, sur base de nos convictions et de notre intuition, que nous prenons nos décisions dans le monde réel. Et lorsqu’il s’agit de prendre des décisions dans un contexte Internet, nous ne faisons que reproduire ces pratiques. Et pourtant, une fois dans l’univers magnifique et glorieux du Web, il n’est plus « nécessaire » de faire appel à la foi.
Nous évoluons alors dans l’environnement le plus riche en données de la planète ; un environnement ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.