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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

4

L’univers impitoyable de l’analyse des flots de clics : solutions pratiques

L’heure est venue de se mettre vraiment au travail !

Dans ce chapitre, vous allez examiner quelques-uns des rapports de Web Analytics, les plus importants. Je traiterai également la génération de rapports efficaces et pratiques, notamment en matière de SEO, de recherche de sites, ou encore d’analyse des widgets.

Ensuite, nous passerons au niveau supérieur de l’accession au rang de ninja de l’analyse. Vous apprendrez comment gérer certains des défis les plus complexes qui tourmentent nos vies de « gens de données » sur le Web.

Si vous attaquez directement par ce chapitre, je vous recommande tout de même de survoler au moins le chapitre 3 qui précède ; il constitue le ...

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Publisher Resources

ISBN: 9782212410914