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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

5

Les clés de la gloire : mesurer la réussite

Nous autres, analystes, n’avons pas souvent l’amour, le respect et le financement que nous méritons. C’est parce que nous ne mesurons pas de manière adéquate un concept en or : les résultats. Nous disposons d’un énorme volume de données, alors nous nous lançons dans des rapports sur les visites, la durée et les retours. Mais, en réalité, nous sommes bien les seuls à nous soucier de ces éléments de mesure. Nos patrons, pour leur part, s’intéressent à des choses plus simples : qu’est-ce que le Web m’a rapporté aujourd’hui ?

Ce chapitre couvre l’art et la science de la mesure des résultats de nos sites Web. Il couvre l’évidence (les conversions bien sûr !), mais aussi la vie au-delà des taux de conversion ...

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Publisher Resources

ISBN: 9782212410914