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Web Analytics 2.0
book

Web Analytics 2.0

by Avinash Kaushik
July 2011
Intermediate to advanced
486 pages
16h 38m
French
Eyrolles
Content preview from Web Analytics 2.0

2

Questions pour préparer votre recherche de l’outil idéal

L’ordre nouveau en vigueur dans l’univers Web Analytics 2.0 vous oblige à dépasser l’approche d’une « source unique de vérité » pour transiter vers une véritable stratégie de multiplicité afin d’accélérer l’identification de connaissances exploitables. Et comment fait-on ? On utilise des outils pardi ! Vous devez les choisir de manière avisée et vous assurer qu’un pas en avant n’entraîne pas trois pas en arrière.

Dans ce chapitre, vous allez apprendre comment mener une introspection approfondie afin de mieux comprendre vos besoins, ainsi que la manière d’obtenir de vraies informations de la part des éditeurs de solutions de Web Analytics, de comparer leurs outils, puis de mettre en œuvre ...

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Publisher Resources

ISBN: 9782212410914