What's Your Competitive Advantage?

Chapter 5

Omega Business School

We maintain that firms are able to pursue any strategy, as long as the strategy confers some kind of advantage, relative to rival firms. To support this idea, we explore the case of Omega Business School.

We know something about business schools, having both worked in them for many years, so based on this experience, we offer up Omega Business School as a hypothetical case study. Omega is an amalgam of schools we have worked in. The point of the case is to 1) illustrate that any firm can pursue any strategy, 2) work through the changes to practices that will likely transpire from the pursuit of each strategy and 3) indicate some of the challenges involved in delivering the required changes. The choice of strategy ...