Chapter 13
Strategic assets and capabilities
Firms consist of configurations of value-creating assets and capabilities and the competitive strategies guide initiatives that build capabilities. The successful embedding of a competitive strategy should create strategic assets and capabilities for the firm. Strategic assets and capabilities give the firm competitive advantage and they are difficult for rival firms to imitate. In this chapter we explore the assets and capabilities that combine to create and capture value. Some assets are obvious, for example, a brand name, but others are subtle and complex capabilities that are difficult to create and to protect. Whilst the âupsideâ of a competitive strategy is the creation ...
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