CHAPTER

1FIVE STEPS TO HELP YOU MASTER THE SELLING DANCE

If you don’t have a selling system of your

own when you are with a prospect, you

will unknowingly default to the prospect’s

system. The prospect’s system never says:

“Sold.” It says: “Salesperson loses.”

—DAVID H. SANDLER

Get You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.