CHAPTER
1FIVE STEPS TO HELP YOU MASTER THE SELLING DANCE
If you don’t have a selling system of your
own when you are with a prospect, you
will unknowingly default to the prospect’s
system. The prospect’s system never says:
“Sold.” It says: “Salesperson loses.”
—DAVID H. SANDLER
Get You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling now with the O’Reilly learning platform.
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