O'Reilly logo

You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER

1FIVE STEPS TO HELP YOU MASTER THE SELLING DANCE

If you don’t have a selling system of your

own when you are with a prospect, you

will unknowingly default to the prospect’s

system. The prospect’s system never says:

“Sold.” It says: “Salesperson loses.”

—DAVID H. SANDLER

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required