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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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CHAPTER

7CAN ASKING QUESTIONS BE THE ANSWER?

If you want to escape the traps of

traditional selling and surpass your

best performances of the past, learn

the Reversing technique as soon as

possible. When you do, you’ll stop

telling and you’ll start selling.

—DAVID H. SANDLER

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