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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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CHAPTER

3THE EVOLUTION OF A TRAINING PROGRAM THAT WILL TEACH YOU TO SUCCEED IN SALES

If the competition is doing it, stop it

right away. Do something else!

—DAVID H. SANDLER

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