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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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CHAPTER

8NEGATIVE REVERSE SELLING®: THE MOST POTENT SALES TECHNIQUE OF ALL

Using this technique creates an

environment in which the prospect

sells the salesperson. Once you master

Negative Reverse Selling, you can sit back

and watch your prospects sell you on

wanting whatever it is you’re selling.

—DAVID H. SANDLER

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