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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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CHAPTER

9“GOOD MORNING, SIR, IS THAT YOUR SAILFISH?”

The way people get to feel OK about

themselves is to find someone who

is more Not-OK than they are.

—DAVID H. SANDLER

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