CHAPTER

9“GOOD MORNING, SIR, IS THAT YOUR SAILFISH?”

The way people get to feel OK about

themselves is to find someone who

is more Not-OK than they are.

—DAVID H. SANDLER

Get You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.