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You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling by David Mattson, David Sandler

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CHAPTER

5BREAK THE RULES AND CLOSE MORE SALES

Traditional selling always left me feeling

that I was underpaid, overworked, and

worn out. I had to work too hard to get a

sale, and once I got it, neither the thrill of

the sale nor the money I could put in my

pocket made me think it was worthwhile.

—DAVID H. SANDLER

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