CHAPTER

10DON’T DO ANYTHING UNLESS YOU KNOW WHY YOU’RE DOING IT!

The most important Up-Front

Contract you will ever make is with

yourself. It’s the contract that says

nothing will drive you out of sales.

—DAVID H. SANDLER

Get You Can’t Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training’s 7-Step System for Successful Selling now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.