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75 historias de marketing con moraleja
book

75 historias de marketing con moraleja

by Giles Lury
October 2015
Intermediate to advanced
192 pages
3h 33m
Spanish
Editorial Almuzara
Content preview from 75 historias de marketing con moraleja

27 El tigre y el comité

Cuando Joe Rohde era director de los imaginadores –el ecléctico grupo de diseñadores, artistas, escritores e ingenieros que crean la magia de Disney–, tuvo miedo de que su equipo jamás consiguiera el visto bueno final para el proyecto Animal Kingdom en Disneyland Florida, que requería mil millones de dólares.

El director general Michael Eisner lo apoyaba, pero muchos de los planificadores estratégicos no estaban tan seguros. A finales de los años ochenta, la economía estaba entrando en recesión y el negocio de los parques temáticos de Disney se resentía. Animal Kingdom era un proyecto cinco veces más grande que el Disneyland original de California.

Durante meses se habían sucedido las reuniones, pero Joe no conseguía ...

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Publisher Resources

ISBN: 9788483562963Publisher Website