October 2015
Intermediate to advanced
192 pages
3h 33m
Spanish
Content preview from 75 historias de marketing con moraleja
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48 Los cinco mil fallos
A James Dyson le gusta hacer las cosas «mal». Un día, mientras pasaba el aspirador por casa, se enfadó por lo mal que funcionaba la máquina: la bolsa y el filtro se quedaban obstruidos enseguida y, consecuentemente, se perdía casi toda la potencia. James se hartó, ¡tenía que hacer algo!
A lo largo de 15 años, construyó 5.126 prototipos antes de encontrar lo que buscaba. ¿Por qué tardó tanto? Su respuesta sería que invirtió mucho tiempo en pensar cómo «hacer mal las cosas»:
Cuando estaba diseñando mi aspirador, empecé con uno con la consabida forma cónica, el típico de los libros de texto. Pero no se podían separar la pelusa de la alfombra, los pelos del perro y los hilos de algodón en esas máquinas de tipo ciclón. Se ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.