October 2015
Intermediate to advanced
192 pages
3h 33m
Spanish
Content preview from 75 historias de marketing con moraleja
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63 Una extraordinaria apuesta de cincuenta millones de dólares
A Steve Jobs siempre se le identificará con Apple, pero su papel en la historia de otra marca también fue importante. Fue su inversión, su apuesta, lo que determinó que esta segunda marca haya llegado a ser absolutamente extraordinaria. Así lo cuenta John Lasseter:
Los estudios de animación Pixar no existirían sin Steve Jobs. Impresiona bastante pensar en todo lo que nos dio. Cuando nos compró [en 1986] acababa de dejar Apple. Había empezado a crear su empresa NeXT y compró nuestro grupo a LucasFilm.
Al principio, Pixar era una empresa informática de hardware y software. Era tecnología puntera, muy adelantada a su tiempo. La verdad es que no había mercado para aquellos productos ...
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