October 2015
Intermediate to advanced
192 pages
3h 33m
Spanish
Content preview from 75 historias de marketing con moraleja
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51 Si no tienes éxito a la primera, inténtalo una y otra vez
La perseverancia de Milton S. Hershey compensaba con creces sus escasos estudios.
Había nacido en 1857 en la Pensilvania rural, donde Milton aprendió enseguida que siempre había trabajo que hacer. Al ocuparse de la granja familiar y también de su madre cuando su padre estaba fuera durante largos periodos, Milton apenas pudo ir a la escuela. Solamente estudió hasta cuarto curso de primaria, pero aprendió pronto el valor del esfuerzo.
Al llegar a la adolescencia, se estrenó como aprendiz de un confitero de Lancaster (Pensilvania) y permaneció en aquella confitería durante cuatro años. En 1876 intentó crear su primer negocio de dulces. A pesar de seis años de duro trabajo, fracasó.
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