October 2015
Intermediate to advanced
192 pages
3h 33m
Spanish
Content preview from 75 historias de marketing con moraleja
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38 Los suricatas, la competencia y una sana dosis de necesidad
Hay ocasiones en las que las cartas con las que juegas en marketing no parecen muy buenas a primera vista; en el Reino Unido, Comparethemarket.com no parecía tener una mano demasiado interesante al principio.
Había sido una de las últimas empresas en llegar al mercado, era la cuarta en una categoría de cuatro y, por lo tanto, un jugador pequeño en una categoría en la que el tamaño sí que importa. Cuanto más grande eres en sitios web dedicados a la comparación de seguros, mucho mejor.
Necesitas que te conozcan, que la gente te visite. Una visita a tu página equivale para el cliente a docenas de visitas de otras páginas. La forma tradicional de medir el tamaño es a través del gasto ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.