October 2015
Intermediate to advanced
192 pages
3h 33m
Spanish
Content preview from 75 historias de marketing con moraleja
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66 Un drama y una crisis
El 29 de septiembre de 1982, Mary Kellerman, que por entonces tenía 12 años, se encontraba mal. Le dieron una cápsula de Tylenol extrafuerte y, trágicamente, pocas horas más tarde falleció. Aquella misma mañana, el trabajador de correos Adam Janus tomó un Tylenol y también murió poco después. Para hacer frente a su dolor, el hermano de Adam, Stanley, y su cuñada Theresa tomaron Tylenol que había en el baño de Adam y murieron al cabo de 48 horas. Aproximadamente a la misma hora, un Tylenol manipulado se cobraría las vidas de Mary Reiner, Paula Prince y Mary McFarland, con lo que el balance de víctimas inocentes de Chicago ascendió a siete.
Se abrió una investigación de inmediato. Tras escuchar en la radio los detalles ...
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