October 2015
Intermediate to advanced
192 pages
3h 33m
Spanish
Content preview from 75 historias de marketing con moraleja
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29 A nadie le amarga un dulce
Charlie Robertson estaba preocupado. Había mostrado casi toda la cartera de golosinas de Bassett, pero su discurso no convencía al posible cliente, que mostraba un absoluto desinterés.
Desesperado, se giró para coger las últimas muestras. Entonces, al darse la vuelta, tiró sin querer una serie entera de golosinas. El dueño de la tienda miró la mezcla caótica de todos los tipos de golosinas con regaliz y, para gran sorpresa y satisfacción de Charlie, hizo un enorme pedido de aquella mezcla.
Corría el año 1899 y así nacía el regaliz en varios formatos llamado Allsorts (que significa «de todo tipo») de Bassett[3]. Todavía les llueven los pedidos.
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Moraleja: La casualidad puede hacer que nos sonría la suerte ... |
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