Chapter 11

What If Something Goes Wrong?!

What should you do if something goes wrong? It very well might.

A Murphy’s Law reportedly referenced in the military states “No battle plan survives contact with the enemy.”

Prepare carefully and diligently, yet stay nimble and ready for course changes and adjustments as needed.

In decades of marketing games and technology, this author has had numerous plans that have executed differently than their original timeline and assumptions—and many don’t launch with their revised timelines either!

Plan for Flexibility

You should keep yourself and your team open to changes while developing and executing your ...

Get A Practical Guide to Indie Game Marketing now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.