May 2007
Beginner to intermediate
288 pages
7h 29m
English
book
Actionable Web Analytics: Using Data To Make Smart Business Decisions
by Jason Burby, Shane Atchison, Jim Sterne
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 3. What “Culture of Analysis” Means
It’s a great first step to implement some measure of analytics in your web channel. But to get the most out of your data requires a more comprehensive process: You’re going to have to change many things from the ground up and build a culture of analysis in your company. In this chapter, we’ll outline what that means and how it will change the way you make critical business decisions.
Becoming a data-driven organization won’t happen overnight. Like any change in corporate culture, you’ll need plenty of time, and you’ll have to overcome significant obstacles to complete your transition.
Chapter Contents
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