O'Reilly logo

Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 3. What “Culture of Analysis” Means

It’s a great first step to implement some measure of analytics in your web channel. But to get the most out of your data requires a more comprehensive process: You’re going to have to change many things from the ground up and build a culture of analysis in your company. In this chapter, we’ll outline what that means and how it will change the way you make critical business decisions.

Becoming a data-driven organization won’t happen overnight. Like any change in corporate culture, you’ll need plenty of time, and you’ll have to overcome significant obstacles to complete your transition.

Chapter Contents

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required