It’s a great first step to implement some measure of analytics in your web channel. But to get the most out of your data requires a more comprehensive process: You’re going to have to change many things from the ground up and build a culture of analysis in your company. In this chapter, we’ll outline what that means and how it will change the way you make critical business decisions.
Becoming a data-driven organization won’t happen overnight. Like any change in corporate culture, you’ll need plenty of time, and you’ll have to overcome significant obstacles to complete your transition.