May 2007
Beginner to intermediate
288 pages
7h 29m
English
book
Actionable Web Analytics: Using Data To Make Smart Business Decisions
by Jason Burby, Shane Atchison, Jim Sterne
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Chapter 9. Analyzing Site Performance
After covering many of the fundamentals of web analytics in earlier chapters, we’ll now turn to some of the mechanics of analyzing the site itself. An important distinction we’ll make is between reporting and analyzing behavior. The focus of this chapter will be getting into the details and seeing what they can tell you about a site.
Chapter Contents
Analysis vs. Reporting
There’s a good reason we call it web analytics, and not web reporting. As we’ve noted before, companies traditionally view data as a previous month’s scorecard. They use it to gauge how a site ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.