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Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

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About the Authors

About the Authors

Jason Burby

Jason Burby is the Chief Analytics and Optimization Officer at ZAAZ, Inc., a web business consultancy implementing data-driven business initiatives for long-term clients across the U.S. Using performance scorecards, A/B and multivariate testing, tool reconfiguration, and other techniques, Jason helps companies better use web-analytics data to improve site business results.

Jason has worked with eTrade, Ford, Sony, PayPal/eBay, Blockbuster, Washington Mutual, Reuters, T-Mobile, Converse, Alaska Airlines, Microsoft, Sprint, Levi Strauss, Qwest, Hallmark, Nintendo, and A&E Television Networks. Jason speaks frequently at ...

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