May 2007
Beginner to intermediate
288 pages
7h 29m
English
book
Actionable Web Analytics: Using Data To Make Smart Business Decisions
by Jason Burby, Shane Atchison, Jim Sterne
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 4. Avoiding Stumbling Points
Sometimes things go wrong. In web analytics, “going wrong” often means just going halfway. Many companies have made significant investments in web analytics tools and processes over the years, but they never get the full value of that investment. There may be lots of reports floating around the office that say “web analytics” on the cover, but they may be missing the point. This chapter will help you determine if you need an intervention and, if so, how to recover successfully.
Chapter Contents
Do You Need an Analytics Intervention?
In recent years, companies have spent hundreds of millions of dollars on web-analytics tools, software, ...
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