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Actionable Web Analytics: Using Data To Make Smart Business Decisions by Jim Sterne, Shane Atchison, Jason Burby

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Chapter 10. Prioritizing

If one chapter in this book may have immediate impact on your business, it’s this one. By following the tenets of Dynamic Prioritization™, your organization will spend more wisely and keep focused on the initiatives with the greatest upside for your business. This is a chapter you’ll refer to again and again.

Chapter Contents

How We Prioritize

If you talk to any web group in any Fortune 1000 company today and ask them what initiatives and projects they hope to tackle in the next two years, you’d better get comfortable; it’s going to be a long list. They’ll probably mention everything from adding new products or services to their site and improving campaign ...

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